The minister meets with the president of the German Travel Association (DRV) and the CEOs of tour operators in the German market

 Mr. Sherif Fathy, the Minister of Tourism and Antiquities, held a meeting with Mr. Albin Loidl, President of the German Travel Association (DRV), Mr. Volker Adams, the Association's Head of Public Policy and Destinations, and a delegation of ten CEOs from leading German tour operators. The meeting took place against the backdrop of the Giza Pyramids and was attended by Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Board, and Mr. Ashraf Mohi El-Din, Director General of the Giza Plateau. This gathering is part of a strategic familiarization trip designed to showcase an Egypt tour to top international travel organizers, running through April 27.

During the discussions, the Minister and the German delegation addressed regional developments and their impact on global travel, alongside economic challenges like rising aviation fuel costs. Despite these factors, the latest data on Egypt day tours remains highly positive, reflecting the resilience and growing appeal of the Egyptian market. The Minister emphasized a strategy built on maximizing Egypt’s unparalleled diversity, ranging from the historic sites found on Aswan day tours to the modern allure of the North Coast.

The delegation was briefed on several high-value excursions, such as the Philae Temple, High Dam, and the Unfinished Obelisk Tour, which represent the core of Egypt's archaeological treasures. For those looking to explore deeper into the south, the Day Tour to Abu Simbel from Aswan by bus was highlighted as a must-see experience for international travelers. The Minister also discussed the charm of traditional experiences, including a Felucca Ride on the Nile River in Aswan, and the captivating evening Sound and Light Show at Philae Temple.

The German tour operators, including representatives from Der Tour and Coral Travel, praised Egypt's significant infrastructure upgrades. They expressed interest in diverse itineraries, such as the Kom Ombo and Edfu Temples Tour from Aswan, which provide a comprehensive view of ancient history along the Nile. The Minister also promoted the One-day tour to Luxor from Aswan as an efficient way for tourists to maximize their sightseeing.

By the end of the meeting, the delegation expressed great admiration for the Grand Egyptian Museum and the upcoming Akhenaten Museum in Minya. The visit aims to integrate these non-traditional destinations into German travel programs, ensuring that the unique variety of the Egyptian destination is fully marketed to the German public.


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