Apart from a relative slowdown in bookings, current tourism indicators for Egypt are good

 Written by Ahmed Rizk: Minister of Tourism and Antiquities Sherif Fathy stated that current indicators confirm that the tourism sector in Egypt is performing well, with the exception of a relative slowdown in some bookings for the coming period. The Minister also revealed marketing plans tailored to each tourist market and modern methods for promoting tourism to Egypt, relying on artificial intelligence technologies and social media.

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This came during Minister Fathy's current visit to Sharm ElSheikh, where he and Major General Dr. Ismail Kamal, Governor of South Sinai, held an extensive meeting with a number of tourism investors from the South Sinai Investors Association, headed by Tamer Makram. The meeting addressed several topics related to developing the tourism sector in the governorate, reviewed the latest developments in the tourism situation, and explored mechanisms to boost inbound tourism to Egypt in general and to South Sinai Governorate in particular. They also discussed the challenges that investors may face, especially given the current regional circumstances.

The minister explained that, given the current regional circumstances, the tourism sector is experiencing a relative slowdown in some tourist bookings for the coming period. He noted that efforts have been made to reduce cancellations, which have been found to be concentrated among individual bookings rather than group tours.

He added that, in coordination with the Ministry of Foreign Affairs, work has been underway to maintain tourist arrivals to Egypt by emphasizing that travel advisories issued by various countries accurately reflect the situation in Egypt and its security and safety.

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