The KITF International Tourism Fair in Kazakhstan to Promote Egypt as a Destination in Russia and the Commonwealth of Independent States (CIS)

 Within the framework of strengthening the presence of the Egyptian tourism destination in international markets, the Ministry of Tourism and Antiquities—represented by the Egyptian Tourism Authority—participated in the 24th edition of the International Tourism Fair (KITF) in Almaty, Kazakhstan.

This exhibition is regarded as one of the premier professional and public trade fairs in Central Asia. It features extensive participation from numerous nations and a heavy presence of international tour operators looking for the best Egypt tours. The event serves as a platform to highlight diverse travel options, ranging from long stays to specialized Egypt day tours.

The Egyptian pavilion received a visit from Mr. Kapashev Aidyn Boranbayevich, Vice Chairman of the Tourism Industry Committee at the Kazakh Ministry of Tourism and Sports. He expressed great admiration for the pavilion’s design, which blended heritage with modernity through its distinctive Pharaonic style. The booth utilized digital screens to showcase various Sharm el sheikh day tours, highlighting the diversity of the Egyptian destination.

Dr. Ahmed Youssef, CEO of the Egyptian Tourism Authority, explained that participation is part of a strategy to diversify source markets, particularly in Russia and the CIS countries. He noted that travelers from these regions are increasingly interested in premium experiences, such as a Cairo day tour by Air from Sharm El Sheikh, which allows visitors to see the Pyramids efficiently. During the fair, Egypt was honored with the "Best Tourist Destination of the Year" award, reflecting the popularity of activities like the Tiran Island Snorkeling Tour from Sharm El Sheikh.

The Egyptian delegation held several professional meetings with major travel agencies and airlines to discuss joint promotional plans. These discussions focused on making iconic historical sites more accessible through options like a Day Trip to Luxor by Air from Sharm El Sheikh. They also highlighted adventure-based tourism, including the Quad Bike and Camel Dessert Safari in Sharm El Sheikh, to appeal to younger demographics and thrill-seekers.

Furthermore, the delegation emphasized luxury and multi-city experiences, such as the Nile Cruise Tour from Sharm El Sheikh, which combines coastal relaxation with river exploration. Environmental and marine tourism were also key talking points, specifically the world-class diving offered during Ras Mohamed by Boat Tours from Sharm El Sheikh.

Finally, the delegation participated in a panel discussion titled "Season Routes, Charters, New Directions, Economy of Tour Packages." During the session, they reaffirmed the richness of the Egyptian tourism sector and its ability to meet the global demand for diverse and high-quality travel experiences.