The CEO of the Egyptian Tourism Promotion Authority reviews prospects for promoting Egyptian tourism and enhancing its international presence.

 A session titled "Reviewing the Prospects for Egyptian Tourism Promotion and Enhancing International Presence" was dedicated to this topic. During the session, Dr. Ahmed Youssef, CEO of the Egyptian Tourism Authority, delivered a presentation outlining the key features of Egypt's tourism promotion strategy and efforts to enhance the country's standing as a tourist destination on the international stage. This strategy focuses on showcasing the diversity of tourism products and experiences and developing modern marketing tools. The session took place within the framework of Egypt's hosting of the World Travel & Tourism Council's international event, held under the auspices of the Prime Minister from May 6th to 9th.

Additionally, Dr. Youssef emphasised Egypt's special strategic location, which has historically helped to draw trade, tourism, and investment. He explained that the Ministry's current strategy, under the slogan "Egypt... Unparalleled Diversity," focuses on showcasing the variety of tourism products and experiences, diversifying source markets for tourism to Egypt, developing existing products and introducing new ones, improving the quality of the tourist experience at archaeological and tourist sites, and increasing hotel capacity.

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Dr. Youssef also emphasised Egypt's strategic location, which has historically helped to draw trade and investment.Additionally, he emphasised Egypt's abundance of museums and archaeological sites, particularly the Grand Egyptian Museum, which is a noteworthy addition to the industry and provides a holistic tourism experience that improves Egypt's standing on the international tourism map.as well as travel.

He went on to say that the authority is using contemporary marketing techniques, including as digital marketing, working with influencers and foreign media, and planning familiarisation tours, all of which help to improve Egypt's reputation as a travel destination.

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