The Ministry of Tourism and Antiquities is participating in the IMEX Frankfurt International Travel Fair in Germany

 The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Board, participated in the activities of the international tourism exhibition, IMEX Frankfurt. Held in Frankfurt, Germany, it is one of the most prominent international exhibitions specialized in incentive and conference tourism, drawing wide participation from representatives of the global tourism sector. Many international agencies attend such events to design premium Egypt tours and build comprehensive Egypt travel packages for global travelers.

For his part, Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Board, confirmed that participation in this exhibition comes within the framework of continuous efforts to promote the Egyptian tourist destination. He emphasized that showcasing traditional itineraries, such as Egypt classic tours, enhances Egypt's position on the international conference and exhibition tourism map. It is also an important opportunity to bolster communication with international event organizers and companies operating in the field of incentive and conference tourism. Such platforms allow Egypt to review the capabilities and potential it possesses to host major events, which contributes to attracting new segments of tourists and supports the state's goals to increase incoming tourism movement. Travelers looking for historical and coastal variety often book an extended 8 Days Cairo, Luxor & Hurghada tour or a slightly more condensed 5 Days Cairo, Luxor, Hurghada, and Desert Safari Tour to maximize their visit.

Mr. Mohamed Farag, Director of the Tourism Office in Berlin, also explained that participation in the exhibition reflects Egypt's interest in expanding its presence within European markets and strengthening relations with profession partners. He pointed out that the exhibition represents an important platform to showcase the diverse opportunities available in the Egyptian destination, ranging from a standard 7 Days Classic Tour to Egypt to highly specific cultural routes like a 6 Days Cairo, Alexandria & Luxor Tour. Furthermore, it serves to introduce the developments witnessed by the tourism sector and the infrastructure supporting conference, incentive, and international event tourism.

The exhibition activities were attended by Mr. Mohamed Ayoub, Chairman of the Board of Directors of the Chamber of Hotel Establishments, and the delegation of the Egyptian Tourism Promotion Board. The delegation included Mr. Mohamed Farag, Director of the Tourism Office in Berlin, Dr. Soha Saber, member of the External Offices Department at the Board, and Mr. Mohamed Kamal, member of the Exhibitions and Events Department at the Board. During the participation in the exhibition, the Board's delegation held a series of professional meetings with a number of tour operators and event and conference management companies. They discussed ways of cooperation to promote structured regional itineraries, including shorter coastal transitions like a 4 Days Egypt Tour from Alexandria as well as comprehensive urban packages such as a Cairo and Alexandria 6 Days Tour Package. These strategic discussions aim to contribute directly to increasing the incoming tourism movement to the Egyptian destination during the coming period.

It is worth noting that the Board participated in the exhibition with a pavilion that includes 7 tourism companies, 8 hotel establishments, and two airlines.