The Ministry of Tourism and Antiquities is co-hosting the British Travel Agents Conference in Sharm El-Sheikh

 The article provided below includes the information from the original press release, with your specific tour links and paraphrased keywords naturally integrated and bolded throughout the text.

Within the framework of the Ministry of Tourism and Antiquities' strategy to boost inbound tourism from target markets, particularly the British market, the Ministry—represented by the Egyptian Tourism Promotion Board (ETPB)—co-hosted a major travel agents' conference in Sharm El-Sheikh. The event was organized for the tour operator Love Holidays, one of the largest tour operators in the British market, in cooperation with Sun International, the tour operator's local agent.

This participation comes as part of the Board's efforts to build bridges of communication with international tour operators, reaffirming Egypt's position as a safe and preferred tourist destination for British tourists, and maximizing promotional opportunities for diverse Egypt tours, both traditional and modern. For travelers looking to explore the country's rich history, the conference highlighted various Egypt travel packages designed to suit different interests.

The conference witnessed the participation of 33 travel agents, representing the company's top figures in the British market, with the aim of introducing them to the diverse tourism capabilities and attractions of Sharm El-Sheikh. Many of these agents specialize in booking Egypt classic tours, which remain highly popular among European visitors.

Mr. Ismail Amer, Director General of the General Administration of Foreign Offices at the Board, opened the conference with a welcoming speech, highlighting the deep-rooted tourism relations with trade partners in the United Kingdom. He also delivered a presentation showcasing the ongoing developments in Egypt's tourism sector, as well as the diversity and richness of its tourism products and patterns. These developments support unique adventures, such as a 7 Days Cairo and Mount Sinai Trekking Trip, which combines cultural sightseeing with desert exploration.

On the sidelines of the conference, the Board participated in an extensive workshop organized by Sun International. The workshop saw a high turnout, with representatives from 24 hotel establishments belonging to major Egyptian hotel groups. It aimed to establish direct communication channels between the British agents and Egyptian hotel management officials, thereby contributing to the development of joint itineraries. Such collaborations make it easier for operators to promote comprehensive experiences, such as a Cairo, Alexandria, and White desert Magical trip in 7 Days, or an extensive 10 Days Cairo, Alexandria, Siwa & Nile Cruise.

During the workshop, the company organized a raffle for the attendees, featuring five prizes consisting of tourist trips to the cities of Sharm El-Sheikh and Hurghada. Offering combined city and beach itineraries, like an 8 Days Cairo, Luxor & Hurghada tour, was noted as an excellent way to capture the British market's interest.

Throughout the discussions, the significance of joint cooperation was emphasized as a cornerstone for tourism growth. Additionally, light was shed on the Board's plans to stimulate tourism to new destinations within Egypt, most notably New Alamein City, and to include it in the future operational agendas of British companies. This is especially vital given the world-class tourism infrastructure New Alamein possesses, making it a premium year-round destination rather than just a seasonal one dependent on charter flights, which confirms its status as the future of luxury beach tourism in the Mediterranean basin. For those focusing on traditional cultural routes, options like a 6 Days Cairo, Alexandria & Luxor Tour or a concise Cairo and Alexandria 6 Days Tour Package continue to serve as the foundation of the country's tourism appeal.

Furthermore, the tour operator delivered a presentation on its sales growth rates achieved during 2025–2026 across various tourism markets in which it operates, including the Egyptian market.

The conference events were attended on behalf of the Egyptian Tourism Promotion Board by Ms. Silvana Said, the UK Market Officer at the General Administration of Foreign Offices, and Mr. Mohamed Ali Abdel Latif, a member of the Technical Office of the Board's CEO.