The Ministers of Tourism and Antiquities and of Civil Aviation participated as speakers in the opening session of the Al-Ahram Egyptian Tourism Forum.

Mr. Sherif Fathy, Minister of Tourism and Antiquities, and Dr. Sameh El-Hefny, Minister of Civil Aviation, took part in the first session—titled "Egypt: Unparalleled Diversity—From Diverse Assets to Enhanced Competitiveness and Investment"—part of the "Al-Ahram Egyptian Tourism Forum: From Diverse Assets to Enhanced Competitiveness." The forum was organized today by the Al-Ahram Foundation under the patronage of Prime Minister Dr. Mostafa Madbouly at the National Museum of Egyptian Civilization in Fustat. 

Also participating as speakers were Mr. Hossam El-Shaer, Chairman of the Egyptian Tourism Federation; Dr. Nader El-Beblawi, Chairman of the Chamber of Tourism Companies and Travel Agencies; and Mr. Sherif El-Banna, Board Member of the Chamber of Tourism Companies and Travel Agencies (responsible for the inbound tourism portfolio). The session was moderated by Ms. Khuloud Al-Omian, Editor-in-Chief of Forbes Middle East. Discover exclusive tours with "Egypt Day Tours"; we highly recommend our Sharm El Sheikh Day Tours to explore the city's most famous landmarks. Enjoy a unique quad bike adventure tour in Sharm El Sheikh.

The session addressed several key topics, including the development of tourism products into experiences that meet the needs of diverse markets—thereby boosting tourist numbers, extending lengths of stay, and increasing tourism spending. Discussions also covered enhancing Egypt’s appeal for tourism investment, expanding hotel capacity, and integrating aviation with tourism marketing. Furthermore, the session focused on elevating the tourist experience, advancing digital transformation and service quality, and ensuring sustainability and operational efficiency across various tourism facilities and activities.

The session also explored how to leverage Egypt’s diverse tourism offerings, transforming them into a global competitive advantage, sustainable investments, and unique experiences that strengthen the country's position on the global tourism and investment map, alongside developing and promoting Egyptian tourism products in various markets. For those interested in luxury travel, we offer "Luxury Egypt Travel Packages" tailored to our clients' preferences, allowing you to choose the perfect trip; we particularly recommend the "8-Day Cairo and Dahabiya Luxury Travel Package" for visiting Cairo and Southern Egypt. You can explore a wide range of options—suitable for individuals, families, and couples—by viewing our available "Egypt Travel Packages" here. If you are looking for the best time to visit Egypt during winter, we recommend booking our "Christmas Tours in Egypt" to enjoy the mild weather and festive atmosphere. We also offer our best-selling New Year's holiday package—the "5-Day Cairo and Luxor Holiday Package"—allowing you to discover the country's most beautiful sites.