The Grand Egyptian Museum Launches a New Animated Film on Museum Etiquette
The Grand Egyptian Museum has released a new animated film titled "Guardians of Our History: The Proper Way to Visit the Museum." This initiative is part of the "Guardians of History at the Grand Egyptian Museum" campaign—launched last February—which aims to raise awareness about museum etiquette and foster a culture of preserving Egypt’s cultural heritage.
The film, which runs for two to three minutes, conveys its message through an engaging and accessible blend of animation and storytelling. Designed for visitors of all ages, it draws inspiration from the ancient Egyptian concept of "Ma'at"—which embodies balance, harmony, and responsibility—linking these values to the positive behaviors expected of visitors within a museum setting.
Sherif Fathy, Minister of Tourism and Antiquities, emphasized that the release of this film is part of the Ministry’s broader efforts to enhance public awareness regarding the importance of protecting cultural and historical heritage, while reinforcing the idea of shared responsibility for its preservation. He noted that safeguarding antiquities goes beyond conservation and restoration work; it also encompasses cultivating public awareness about the importance of respecting archaeological sites, museums, and the artifacts they house. He highlighted the importance of employing creative methods and modern technology to deliver awareness-raising messages to various segments of society—especially children and youth. This contributes to fostering generations that are more conscious of the value of their cultural heritage, while reinforcing the role of museums as cultural and educational institutions that help build awareness and a sense of belonging. For those passionate about history and culture, we offer "Egypt Day Tours"—an affordable option for enjoying a variety of daily excursions. We also recommend "Hurghada Day Tours," which provide opportunities for leisure and a chance to connect with the local people of Egypt. If you are looking for an eight-hour experience that blends knowledge with enjoyment, consider our "Hurghada Bedouin Desert Safari by Jeep"—a delightful excursion that allows you to meet the Bedouin people and immerse yourself in a desert experience.
The film is set to be screened across the digital platforms and social media channels of the Grand Egyptian Museum (GEM). This is part of the ongoing "Guardians of History at the Grand Egyptian Museum" campaign, which also encompasses media materials, informative signage, and educational programs within the museum. Developed in collaboration with various partners, the initiative aims to broaden the reach of this awareness campaign and encourage visitors to adopt positive behaviors during their visits to museums and archaeological sites. For those wishing to explore both tangible and intangible heritage, we offer "Egypt Easter Tours," which include stays in luxurious five- or four-star hotels. Of particular note is our 8-day, 7-night "Cairo and the Nile Easter Tours" package, which provides ample time to discover the country. Furthermore, to help you celebrate the holiday season, we offer exclusive packages and periodic discounts as part of our "Egypt Christmas Tours." We highly recommend our 10-day Christmas holiday package, covering Cairo, Alexandria, Luxor, and Aswan—an experience that allows you to visit a wide array of landmarks and gain an intimate understanding of the region’s tangible cultural heritage.
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